Blog · 44 articles
Web advice, without the jargon.
Website creation, SEO, WordPress, e-commerce: practical guides for small businesses, tradespeople and freelancers who want a website that brings them customers.
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Tips & GuidesHow long does it take to build a website? Realistic timelines“How long will it take?” It is often the second question after the budget. The honest answer depends on the type of website, the provider and, above all, on you. Here are the real timelines and what makes them slip.May 25, 2026 · 4 min readRead 
WordPressWix, Squarespace or WordPress: which should your business choose?Wix, Squarespace, WordPress: three names, three radically different philosophies. Here is an honest, no-nonsense comparison to help you choose without regretting it in 3 years’ time.May 24, 2026 · 6 min readRead 
Tips & GuidesWebsites for tradespeople: what you really needPlumber, electrician, joiner, tiler: your next customer is looking for you on Google right now. If they cannot find you, they will call your competitor. Here is what a tradesperson’s website must have to convert.May 23, 2026 · 5 min readRead 
SEO TipsLoading speed: how to make your website fasterA website that takes 5 seconds to load loses 40% of its visitors before they read the first line. Speed is not a technical detail: it is a direct commercial factor. Here are the 6 most common causes and how to fix them.May 21, 2026 · 5 min readRead 
SEO TipsGoogle Business Profile: how to optimise your profile to rank locallyWhen customers search for your trade in your town, the first thing they see is your Google Business Profile. If it is missing or incomplete, you lose customers before they even reach your website.May 19, 2026 · 5 min readRead 
E-CommerceHow to create an online shop in 2026Selling online is no longer the preserve of large groups. Here is a practical guide to creating your online shop without unpleasant surprises: technology, essential pages, real costs and mistakes to avoid.May 17, 2026 · 6 min readRead 
Web DesignMinimalism vs expressive design: which trend should you choose?Choosing between minimalism and expressive design is not just a matter of style: it is a strategic decision that directly affects a website’s brand image, user experience and performance.May 16, 2026 · 5 min readRead 
Web DesignWebsite redesign: when is it time, and how should you prepare?Redesigning a website is a strategic decision. Not too early (wasted budget), not too late (lost revenue). Here is how to tell whether you need one and how to prepare a successful redesign.May 15, 2026 · 6 min readRead 
Tips & GuidesHow to choose a web agency: 8 essential criteriaChoosing a web agency is an important decision that commits your budget and your image for several years. Here are 8 practical criteria to help you get it right.May 14, 2026 · 5 min readRead
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