Wix. Squarespace. WordPress. These three names come up in every conversation about website creation. Each has its supporters — and its limits. If you are a business manager, here is an honest comparison to help you choose without making a mistake.
Wix: simplicity, but at what cost?
Wix is a drag-and-drop site builder. No need to code. In a few hours, you have a presentable site.
What is true
- Quick start for non-technical people
- Hundreds of templates available
- Hosting included, no need to manage a server
What we don't always tell you
- You don't own your site: If Wix closes its doors or raises its prices, you lose everything. No export of source code.
- Limited SEO performance: despite progress, Wix sites structurally struggle to compete with WordPress for Google positions.
- Perpetual subscription: Wix costs between €17 and €35/month. Over 5 years, it’s €1,020 to €2,100 for a site that you don’t own.
- Unprofessional Image: B2B customers and established businesses often perceive a Wix site as an indicator of lack of investment in branding.
Ideal for: self-employed people at the very beginning, personal projects, associations with zero budget. Not suitable for a company that wants to last and grow.
Squarespace: beautiful by default, for whom?
Squarespace focuses on aesthetics. The templates are visually neat, the interface is clean. It is the choice of many creatives (photographers, designers, artists).
Real assets
- Effortless quality design
- Good tool for visual portfolios and basic e-commerce
- Nice content management interface
Important limits
- Same ownership problem as Wix: you rent your site
- Limited customization: beyond templates, you quickly run into walls if you have specific needs
- Fewer extensions: the ecosystem is closed compared to WordPress
- Subscription: €16 to €49/month depending on the plan
Ideal for: photographers, artists, small craft shops, creative portfolios. Not suitable if you need specific features or maximum SEO performance.
WordPress: the professional standard
WordPress powers 43% of all websites in the world. This is no coincidence. This is the only solution of the three that gives you complete ownership and freedom.
The real advantages
- You are the owner: the code belongs to you, you can change service provider whenever you want
- Infinitely expandable: 60,000+ plugins cover virtually every need
- Optimizable SEO: with the right tools (Yoast, RankMath), WordPress is the most efficient platform for SEO
- Technical independence: you can manage your content yourself without calling on a developer for each modification
Points of attention
- Requires professional configuration to be fast and secure
- Regular updates are important (plugins, theme, core)
- Higher creation budget than Wix (but real investment vs rental)
Ideal for: practically all serious companies, VSEs and SMEs alike. It is the choice of freedom and sustainability.
The quick decision board
- You start with zero budget → Wix (temporarily)
- You are a photographer or artist → Squarespace
- You have a serious business → WordPress
- You have very specific needs → Customized
The real question: rent or own?
Wix and Squarespace mean renting your business tool. WordPress is about owning it. In the long run, a professional WordPress site costs less, performs better on Google, and gives you complete freedom. The difference in initial budget (€1,500 to €3,000 vs. “free”) is recovered in 2 to 3 years — and your site continues to work for you without a monthly subscription.
