Redesign

Website redesign

An ageing website costs you more clients than it attracts. I audit what you have, keep what works and rebuild the rest — without losing your search rankings or starting from scratch on content.

What's included

Everything you need for a professional result

Existing site audit
I start by analysing your site in detail: performance, current SEO, broken links, converting pages. You know exactly what I'm keeping and what I'm improving before I begin.
Modern new design
Updated interface, readable typography, clear visual hierarchy. The new design reflects your quality level — without looking like a generic template seen a thousand times.
Content migration
Text, images, blog posts, product pages: we take everything of value and restructure it in the new architecture. Nothing is lost.
SEO improvements
A redesign is the chance to fix accumulated SEO errors: missing tags, duplicate content, chaotic URL structures. The result: better rankings in the months that follow.
Optimised speed
I target a <strong>PageSpeed score > 80</strong> on mobile. WebP images, configured caching, lean code. A fast site converts better and ranks higher.
Existing URLs preserved
I set up a complete <strong>301 redirect plan</strong> to protect your existing search equity. No 404 errors wiping out your Google rankings the day after launch.

Who is it for?

This service is designed for:

Sites over 5 years old
Your site proudly shows "Copyright 2018"? It's probably slow, insecure and giving prospects a bad impression. Time to act.
Non-mobile-friendly sites
If your site is unreadable on a smartphone, you're losing more than half your potential visitors — and Google penalises you in search results.
Slow sites (PageSpeed < 50)
A PageSpeed score below 50 means visitors don't wait and Google rankings drop. A technical redesign fixes the problem for good.

FAQ

The most common questions about this service

Not if it's done properly. I set up a comprehensive 301 redirect plan so every old URL points to its new equivalent. I also preserve meta tags and content structure that was performing well. A well-executed redesign generally improves rankings.

Between 4 and 8 weeks depending on the size of the site and the amount of content to migrate. A 10-page site is faster than a blog with 200 articles. I set a precise schedule at the start of the project.

I audit it first: some content is worth migrating as-is, some deserves a rewrite, some can be removed because it hurts SEO. I'll give you my recommendation before moving anything.

Not necessarily. A redesign involves an audit, content migration and a redirect plan on top of the build — which can cost as much as a new site. The advantage is preserving existing rankings and content. I compare both options honestly.

Your site deserves better.

Send me your current site URL — I'll give you a free, honest assessment of what needs to change.