Performance & speed

Web performance optimisation

Every extra second of load time drives away 7% of your visitors and penalises your Google ranking. I optimise your site to load in <strong>under 2 seconds</strong> on mobile — with measurable gains on traffic and conversions.

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What's included

Everything you need for a professional result

Full PageSpeed audit

Detailed analysis of every performance bottleneck: unoptimised images, blocking JavaScript, unnecessary requests, slow server, missing cache. You receive a prioritised report with expected gains.

Image optimisation (WebP, lazy loading)

Conversion to WebP, resizing to correct display sizes, lossless compression and lazy loading. Images often account for 60% of a page's weight.

Caching

Browser cache, server cache (Nginx/Apache), CDN where relevant: previously visited pages reload almost instantly. Good caching can cut load time by a factor of three.

CSS/JS minification and dead code removal

Minification and compression of CSS and JavaScript files, removal of unused resources, deferred loading of non-critical scripts. Fewer kilobytes = faster page.

Appropriate hosting

A slow host caps all optimisations. I assess your current hosting and advise on migration if needed — with an immediate impact on <strong>Time To First Byte (TTFB)</strong>.

Core Web Vitals tracking

LCP, INP, CLS: the three metrics Google uses to evaluate user experience. We measure them before and after the intervention, and track their evolution in Google Search Console.

Who is it for?

This service is designed for:

Slow sites (> 3 seconds)

If your site takes more than 3 seconds to load on mobile, you're losing the majority of visitors before they even see your content.

E-commerce businesses losing sales

Amazon found that a 100ms slowdown costs 1% of revenue. On an online store, performance is directly tied to sales figures.

Sites penalised by Google

Since 2021, Core Web Vitals have been a Google ranking factor. A slow site loses positions to faster competitors, even with better content.

FAQ

The most common questions about this service

Google considers a score between 90 and 100 as "good", 50-89 as "needs improvement" and below 50 as "poor". In practice, targeting 80+ on mobile is a realistic and sufficient goal to gain a competitive advantage. The mobile score matters more than the desktop score.

Yes, since Core Web Vitals were integrated into the Google algorithm in May 2021. LCP (main content display speed), INP (interaction responsiveness) and CLS (visual stability) are official ranking factors. A fast site can gain several positions on competitive keywords.

It depends on the starting point, but a site that starts at 30-40 typically ends up at 70-85 after optimisation. The biggest gains come from image optimisation (often +20-30 points) and removing blocking scripts. I'll show you the expected gains before starting.

Not necessarily. Most optimisations (images, cache, minification, hosting) can be applied without touching the design. In some cases a very poorly coded theme requires partial rewriting — we flag this clearly in the audit.

Your site could be 3× faster.

I analyse your site for free and tell you exactly what's slowing it down and what you can gain.

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