Websites for tradespeople: what you really need

Plumber, electrician, joiner, tiler, painter and decorator: if you work in a trade, your next customer is looking for you on Google right now. If they cannot find you, they will call your competitor. A professional website is not just a tool for large companies: it is your best salesperson, available around the clock.

Why tradespeople need a website in 2026

The figures speak for themselves:

• 85% of searches for local services happen on Google
• 75% of internet users judge a company’s credibility by its website
• A tradesperson without a website loses on average 20 to 40% of their potential market to competitors who are visible online

Word of mouth still matters, but it is no longer enough. Your current customers recommend your name; your prospects look up your website before they call you.

What a tradesperson’s website absolutely must have

A clear, reassuring home page

Within 5 seconds, visitors must understand who you are, what you do and where you work. No vague waffle. “Plumber in Toulouse and surrounding areas - 24/7 emergency call-outs - Free quotes” is perfect.

Detailed services

One page per main type of service (or a well-structured section). Explain what you actually do: visitors want to know whether you can solve their specific problem before they call.

A gallery of your work

Before and after photos are your best sales argument. A renovated bathroom, a neat electrical installation, a carefully laid wooden deck: these images say more than any sales pitch. Take photos on every job.

Customer reviews

Display your Google reviews directly on your website. Customer testimonials reduce initial mistrust and reassure prospects who do not know you yet. Ask for a review after every job that has gone well: it is the best marketing investment you can make.

A contact form and a visible phone number

Your phone number should be visible on every page, without anyone having to look for it. Add a simple quote request form (name, type of work, postcode, message). The simpler it is, the more requests you will receive.

Your service area

State clearly which towns and areas you cover. This is crucial for local SEO: it helps Google understand which local searches to show you for.

Typical mistakes on tradespeople’s websites

• A DIY website built with Wix: an unprofessional result, poorly optimised for Google and a poor image with demanding prospects
• No photos of past work: a website without concrete visuals does not convince
• Contact details that are hard to find: if your phone number is not prominent on the home page, visitors leave
• A website that is not mobile-friendly: 70% of searches for tradespeople are made on smartphones
• A website without a Google Business Profile: a website alone is not enough to appear on Google Maps

What budget for a professional tradesperson’s website?

A professional brochure website for a tradesperson, responsive, SEO-optimised and easy to update, costs between €1,200 and €2,500. It is an investment that usually pays for itself with 1 or 2 extra jobs a year, often within a few weeks.

Be wary of “€299 website” offers: these are generic themes that you share with hundreds of other tradespeople, without local SEO optimisation and often without support.

Where to start

Before contacting a provider, prepare:

• 5 to 10 photos of your best work
• A list of your services and the areas you cover
• 2 or 3 positive customer reviews (screenshots or text)
• Your company registration number (SIRET in France) and your insurance details (ten-year liability and professional liability) to display on the website

With these elements, a reliable provider can build your website in 3 to 5 weeks.