Rumboé Visual identity, design & development for high-end travel agency
Complete project from A to Z for an agency specializing in high-end tailor-made travel: creation of the visual identity, conception of the design, then development of a trilingual showcase site and an internal management tool - for an agency that designs unique experiences.
- Client
- Andrea Conde
- Year
- 2026
- Service
- Web Development · Front-end
- Live website
- rumboe.com
Contents
Overview
Rumboé is a luxury travel agency that designs tailor-made experiences around the world - Europe, Asia, Americas, Maldives. When they contacted me, they had no logo, no website, no tools to manage their business. My mission: to build it all, from scratch, with total consistency between the image they wanted to project and the tools they needed on a daily basis.
I started with the visual identity. The deep navy blue and warm gold of the Rumboé charter are no coincidence - they exactly translate their positioning: premium, human, accessible. The typography, the icons, the logo, the layouts: everything has been designed so that the user feels the world of the agency before even reading a line.
The site was then designed and developed using this same logic - immersive, elegant, trilingual. Each destination, each circuit, each itinerary detail is presented to make you want to leave. At the same time, I built a tailor-made internal management tool which allows the team to manage everything independently: publish a new trip, respond to a quote request, manage customers - without ever needing a developer.
The challenge
Rumboé had a strong conviction and a premium offering – fully tailor-made trips across Europe, Asia, the Americas and beyond – but no digital presence to match. The challenge was to create a visual identity and a site that embody this promise from the first glance: not a catalog of stays, but the invitation to live an experience designed for you.
« We don't sell trips. We design unique experiences." The site had to make this felt before the user even reads a line. »
- No existing visual identity - everything had to be built from scratch
- A demanding luxury positioning, to be embodied without falling into the generic
- Very varied global destinations to be presented coherently (Europe, Asia, Americas, Maldives, etc.)
- Three languages to manage: French, English, Spanish - with an international clientele
- A non-technical team that had to be able to update the content in complete autonomy
The solution developed
I took charge of the entire project, from visual naming to launch. The Rumboé graphic charter is built around a deep navy blue and a warm gold, with typography combining classic elegance and modern readability. This identity irrigates each page of the site, from destinations to themed tours (Salsa Tour, Wine Tour, honeymoons, Quinceañeras) - to offer a browsing experience as careful as the offer it represents.
- 01Creation of the visual identity
Creation of the logo, color palette, typography, icons and complete graphic charter reflecting the luxury positioning of the agency
- 02Interface design
Immersive models for the entire site: reception, destinations, circuits, blog, contact - with an artistic direction designed to make you want to leave
- 03Trilingual showcase site
Development in French, English and Spanish, with URLs and SEO adapted to each language and each market
- 04Tailor-made travel pages
Structured and visual presentation of global destinations, day-by-day itineraries, accommodations and included experiences
- 05Internal management tool
Tailor-made back office to publish and modify circuits, destinations, articles and customer requests without any technical skills
- 06Customer area
Secure personal space to find your reservations, download your documents and manage your profile
The result obtained
Rumboé now has a strong visual identity and a site that reflects exactly what they are, a premium, human, global agency. From the logo to going online, the project was delivered in total consistency between the brand image, the user experience and internal management tools.
- Complete visual identity created from scratch: logo, charter, typography
- Customer area with access to reservations and personal documents
- Global destinations presented with total graphic consistency
- Autonomous team for all content management, without technical assistance
Testimonial
I entrusted the image of my agency to someone who really took the time to understand what we do. The result speaks for itself.
Andrea CondeRumboé - Tailor-made luxury travel agency★★★★★Technical stack
Screenshots
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