Rumboé: Visual identity, design & development for high-end travel agency
Complete project from A to Z for an agency specializing in high-end tailor-made travel: creation of the visual identity, conception of the design, then development of a trilingual showcase site and an internal management tool - for an agency that designs unique experiences.
Overview
Rumboé is a luxury travel agency that designs tailor-made experiences around the world - Europe, Asia, Americas, Maldives. When they contacted me, they had no logo, no website, no tools to manage their business. My mission: to build it all, from scratch, with total consistency between the image they wanted to project and the tools they needed on a daily basis.
I started with the visual identity. The deep navy blue and warm gold of the Rumboé charter are no coincidence - they exactly translate their positioning: premium, human, accessible. The typography, the icons, the logo, the layouts: everything has been designed so that the user feels the world of the agency before even reading a line.
The site was then designed and developed using this same logic - immersive, elegant, trilingual. Each destination, each circuit, each itinerary detail is presented to make you want to leave. At the same time, I built a tailor-made internal management tool which allows the team to manage everything independently: publish a new trip, respond to a quote request, manage customers - without ever needing a developer.
Rumboé had a strong conviction and a premium offering – fully tailor-made trips across Europe, Asia, the Americas and beyond – but no digital presence to match. The challenge was to create a visual identity and a site that embody this promise from the first glance: not a catalog of stays, but the invitation to live an experience designed for you.
We don't sell trips. We design unique experiences." The site had to make this felt before the user even reads a line.
- No existing visual identity - everything had to be built from scratch
- A demanding luxury positioning, to be embodied without falling into the generic
- Very varied global destinations to be presented coherently (Europe, Asia, Americas, Maldives, etc.)
- Three languages to manage: French, English, Spanish - with an international clientele
- A non-technical team that had to be able to update the content in complete autonomy
I took charge of the entire project, from visual naming to launch. The Rumboé graphic charter is built around a deep navy blue and a warm gold, with typography combining classic elegance and modern readability. This identity irrigates each page of the site, from destinations to themed tours (Salsa Tour, Wine Tour, honeymoons, Quinceañeras) - to offer a browsing experience as careful as the offer it represents.
-
01Creation of the visual identity
Creation of the logo, color palette, typography, icons and complete graphic charter reflecting the luxury positioning of the agency
-
02Interface design
Immersive models for the entire site: reception, destinations, circuits, blog, contact — with an artistic direction designed to make you want to leave
-
03Trilingual showcase site
Development in French, English and Spanish, with URLs and SEO adapted to each language and each market
-
04Tailor-made travel pages
Structured and visual presentation of global destinations, day-by-day itineraries, accommodations and included experiences
-
05Internal management tool
Tailor-made back office to publish and modify circuits, destinations, articles and customer requests without any technical skills
-
06Customer area
Secure personal space to find your reservations, download your documents and manage your profile
Rumboé now has a strong visual identity and a site that reflects exactly what they are, a premium, human, global agency. From the logo to going online, the project was delivered in total consistency between the brand image, the user experience and internal management tools.
"I entrusted the image of my agency to someone who really took the time to understand what we do. The result speaks for itself."
Screenshots
Have a similar project?
Let's discuss your needs. I'll reply within 48 hours with a detailed quote, no commitment and no hidden fees.