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Case study · Graphic Design

Event agency logo creation

The project aimed to design a modern visual identity capable of reflecting the premium positioning and universe of the agency.

Client
Cindy Bonnet
Year
2019
Service
Graphic Design · Logo
Event agency logo creation
Contents
  1. Overview
  2. 01The challenge
  3. 02The solution provided
  4. 03The end result
  5. Testimonial
  6. Technical stack
  7. Screenshots
The project

Overview

Creation of a professional logo for an agency specializing in events, with the aim of building an elegant, recognizable brand image that can be easily adapted to different communication media.

01
The starting point

The challenge

The agency needed a distinctive and professional logo in order to strengthen its credibility and develop a coherent image with its clients and partners.

« The graphic identity had to convey a feeling of elegance, prestige and modernity while remaining versatile for print and digital use. »
  • Lack of strong brand image
  • Difficulty differentiating visually
  • Lack of graphic consistency
  • Need a logo that can be used on all media
  • Unprofessional image among customers
02
What I did

The solution provided

The agency needed a distinctive and professional logo in order to strengthen its credibility and develop a coherent image with its clients and partners. The graphic identity had to convey a feeling of elegance, prestige and modernity while remaining versatile for print and digital use.

  1. 01
    Graphic research and artistic direction

    Analysis of the agency's positioning in order to define a visual style consistent with its activity and brand image.

  2. 02
    Creation of the vector logo

    Design of a fully vectorized logo guaranteeing excellent display quality on all formats and media.

  3. 03
    Color palette selection

    Choice of a black and gold combination to reinforce the premium, elegant and professional aspect of the visual identity.

  4. 04
    Multi-support variations

    Adaptation of the logo for use on business cards, social networks, printed materials and digital documents.

  5. 05
    Optimizing readability

    Work on proportions, typography and contrasts to ensure perfect visibility of the logo in all contexts.

03
What changed

The end result

The project created an elegant and immediately recognizable visual identity, perfectly suited to the needs of the events agency. The new logo provides a more professional image, reinforces the credibility of the brand and ensures visual consistency across all communication media.

  • 100% vector logo
  • Premium and modern visual identity
  • Multi-format variations
  • Print & digital compatibility
  • Consistent graphic charter
  • Optimized visibility on all media
In the client’s words

Testimonial

The rendering corresponds exactly to the image we wanted to convey. The logo is elegant, modern and works perfectly on all our communication media.
Manager of the events agencyProject leader
Under the hood

Technical stack

PhotoshopIllustratorBranding visual identityVector design
In pictures

Screenshots

Your project

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