Graphic Design

Creation of visual identity and web model for an art gallery

Branding & visual identity for an art gallery

Preview of project Creation of visual identity and web model for an art gallery — VulcainDesign
About this project

Overview

Design of a complete graphic universe for an art gallery entitled Dédal des Couleurs, with the aim of translating its artistic identity through a logo and a modern and coherent web model. The project aimed to create an elegant, professional brand image adapted to digital and print media.

01
The challenge

The gallery did not have a sufficiently structured visual identity to reflect its artistic universe and effectively attract its audience.

The challenge was to design a graphic representation capable of enhancing the works while ensuring a clear and modern digital presence.
  • Lack of defined visual identity
  • Difficulty promoting works online
  • Lack of structure in the digital presentation
  • Need a professional and modern image
  • Inconsistency between communication media
02
The solution developed

I imagined a complete visual identity accompanied by a web model, in order to give the gallery a coherent, aesthetic and easily recognizable image.

  1. 01
    Creation of the vector logo

    Design of a fully vectorized logo guaranteeing optimal quality and perfect adaptability on all media (web and print).

  2. 02
    Definition of the graphic universe

    Choice of an artistic direction in accordance with the world of the gallery in order to convey a strong and coherent visual identity.

  3. 03
    Design of the web model

    Creation of a modern and refined site design, highlighting the works and ensuring smooth navigation for visitors.

  4. 04
    Optimization of readability and user experience

    Work on visual hierarchy, spaces and structure to ensure a clear and aesthetic experience.

  5. 05
    Multi-media consistency

    Assurance of graphic continuity between the logo, the web model and future communication media.

03
Technical stack
Adobe XD Illustrator Design vectoriel UI/UX Design HTML5 CSS3 JavaScript Bootstrap 5 jQuery Responsive design Branding visual identity
04
The result obtained

The project created an elegant visual identity and an immersive web model, giving the gallery a professional and harmonious digital presence. The graphic universe reinforces the artistic value of the works while ensuring a fluid and pleasant user experience.

100%
100% high quality vector logo
+1
Complete and modern web mockup
+1
Consistent visual identity
+1
Optimized user experience
100%
Multi-media adaptability
100%
Highlighting artistic works
05
Testimonial
"The visual identity and the model perfectly reflect the spirit of the gallery. The rendering is modern, aesthetic and really highlights the works."
R
Responsible for the Dédal des Couleurs gallery Project initiator
About this project

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