Creation of visual identity and web model for an art gallery
Branding & visual identity for an art gallery
Overview
Design of a complete graphic universe for an art gallery entitled Dédal des Couleurs, with the aim of translating its artistic identity through a logo and a modern and coherent web model. The project aimed to create an elegant, professional brand image adapted to digital and print media.
The gallery did not have a sufficiently structured visual identity to reflect its artistic universe and effectively attract its audience.
The challenge was to design a graphic representation capable of enhancing the works while ensuring a clear and modern digital presence.
- Lack of defined visual identity
- Difficulty promoting works online
- Lack of structure in the digital presentation
- Need a professional and modern image
- Inconsistency between communication media
I imagined a complete visual identity accompanied by a web model, in order to give the gallery a coherent, aesthetic and easily recognizable image.
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01Creation of the vector logo
Design of a fully vectorized logo guaranteeing optimal quality and perfect adaptability on all media (web and print).
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02Definition of the graphic universe
Choice of an artistic direction in accordance with the world of the gallery in order to convey a strong and coherent visual identity.
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03Design of the web model
Creation of a modern and refined site design, highlighting the works and ensuring smooth navigation for visitors.
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04Optimization of readability and user experience
Work on visual hierarchy, spaces and structure to ensure a clear and aesthetic experience.
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05Multi-media consistency
Assurance of graphic continuity between the logo, the web model and future communication media.
The project created an elegant visual identity and an immersive web model, giving the gallery a professional and harmonious digital presence. The graphic universe reinforces the artistic value of the works while ensuring a fluid and pleasant user experience.
"The visual identity and the model perfectly reflect the spirit of the gallery. The rendering is modern, aesthetic and really highlights the works."
Screenshots
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