Creation of the PortoDeQuintas portal and online store
Showcase web portal with e-commerce online store + branding & visual identity and tailor-made web development
- Client
- Joe Petrosa
- Year
- 2011
- Service
- Web Development · Front-end
- Live website
- portodequintas.com
Contents
Overview
Design of a web portal dedicated to showcasing great ports from small producers, with the aim of building a strong brand identity and a coherent digital experience between window and online store. The project aimed to create an elegant and structured visual universe, capable of reflecting the artisanal know-how and quality of the products offered.
The challenge
The project did not have a unified digital environment to effectively promote producers and their products.
« It was necessary to create a strong graphic identity as well as a harmonized presentation and sales system between the portal and the store. »
- Lack of a unified platform for producers
- Lack of strong visual identity
- Difficulty valuing products consistently
- Need a direct link between editorial content and store
- Fragmented user experience
The solution developed
I designed a complete portal combining visual identity, web design and e-commerce integration to ensure overall consistency between the brand and the online store.
- 01Creation of the portal and graphic identity
Design of the logo, the visual universe and the overall design of the portal in order to establish a strong and recognizable identity.
- 02Home page design
Creation of graphic elements and a visual structure highlighting producers and their products in an elegant and immersive way.
- 03Design of the online store under PrestaShop
Setting up and customizing the store via PrestaShop to ensure a smooth and consistent purchasing experience with the portal.
- 04Real-time product integration
Synchronization and display of the latest products directly on the portal to strengthen the visibility and attractiveness of the store.
The result obtained
The project created a modern and elegant portal, perfectly aligned with the world of port producers. Thanks to the integration between the content and the online store, the user experience has become fluid, immersive and coherent, reinforcing the valorization of the products and their origin.
- Fully integrated portal and store
- Complete and consistent graphic identity
- Synchronization between portal and e-commerce
- 100% dynamic product promotion
- 100% responsive multi-media design
- Smooth user experience
Testimonial
The portal perfectly reflects the spirit we wanted to convey. The visual identity is strong, the store is well integrated and the whole thing is very professional.
Technical stack
Screenshots
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