A website audit is the health check of your online presence. Like a medical assessment, it is not used to find problems for the sake of it: it is used to precisely identify what is costing you customers and to prioritize the corrections that have the most impact.
What is a website audit?
A complete website audit analyzes several dimensions:
The technical SEO audit
It examines the technical health of your site: loading speed, indexing by Google, URL structure, broken links, redirects, missing tags, structured data, mobile compatibility. This is often where the least visible but most costly problems hide.
Content audit
It evaluates the relevance and quality of your texts: are they optimized for the right keywords? Do they answer your prospects' questions? Is there duplicate content? Are important pages well positioned?
UX audit (user experience)
It analyzes your visitors' journey: can they easily find what they are looking for? Are the calls to action clear? Does the site inspire trust? Are the forms easy to use?
Performance audit
It measures key indicators: bounce rate, average session duration, most visited pages, traffic sources, conversion rate per page. This data reveals what works and what blocks.
When to do a website audit?
Before a redesign
Now is the perfect time. An audit before a redesign makes it possible to avoid repeating the errors of the current site and to build on solid foundations. Without this audit, many agencies redo a beautiful site which has the same problems as the old one.
When your traffic drops
If you notice a drop in your visibility on Google, there is necessarily a cause: Google algorithm update, technical problem, penalized content. The audit identifies the cause so you can take action.
When your site does not generate contacts
If you have traffic but no conversions, the problem is UX, content, or the trust your site inspires (or doesn't inspire). The audit precisely identifies points of friction.
Every 12 to 18 months
Even if everything seems to be working, an annual audit is a good practice. The web evolves quickly, and so do your competitors. It is best to identify problems before they become critical.
How does a website audit take place?
- Analysis of existing data (Google Analytics, Search Console)
- Technical crawl with specialized tools (Screaming Frog, Semrush, Ahrefs)
- Manual analysis of the user journey
- Competitive benchmark: how do you compare to your competitors?
- Prioritized recommendations report: quick wins first, structural actions then
How much does a website audit cost?
- Basic audit (technical + SEO): €300 to €600
- Complete audit (technical + content + UX + performance): €600 to €1,500
- In-depth audit with detailed recommendations: €1,500 to €3,000
A well-conducted audit pays off quickly. If your corrections generate even one additional customer per month, the investment is profitable in a few weeks.
At VulcainDesign, we offer a free audit to give you a clear vision of the state of your site before any commitment.
